Maximizing Customer Lifetime Value with Strategic Campaigns
The key to fine art printing is to work with artists and photographers who will print multiple artworks over time.
With this customer avatar in mind, we developed a strategy to nurture them with engaging content emails, educate them with printing technical knowledge, and convert with product launches and well-timed offers.
Tailoring our email and SMS communication to our customer avatar led to an average 52% Open Rate, a 2.1% Click-Through Rate, and over 31% of the total store revenue from retention marketing strategies.