How PosterFactory 5x Ecommerce Daily Orders with the Harpia Method

A case study on how the Harpia Method helped PosterFactory go from 20 ecommerce orders per day to over 150 without working extra hours on marketing!
500%
MORE ORDERS
8x
ROAS
10X
MORE LEADS
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Problem

Scaling their ecommerce business without hiring and training specialized talent to acquire customers and maximize value.

Solution

Leverage the Harpia Method to predictably acquire customers with advertising and maximize lifetime with email marketing strategies.

Results

Increased daily orders by over 500% while maximizing customer lifetime value without requiring extra time from their in-house team.

CASE STUDY: INCREASING DAILY ECOMMERCE ORDERS BY 500%

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PosterFactory Example 3

DIGITAL MARKETING CHALLENGES

Scale Ecommerce Sales Without Burning Out

  1. Like many ecommerce businesses, PosterFactory struggled to grow its online store while maintaining the quality of its physical services.
  2. PosterFactory is owned and managed by a small team. The owners must juggle an expanding marketing program while maintaining exceptional customer support.
  3. Freelancers can be great, but they’ll require a lot of training and a manager to orchestrate all aspects of ecommerce marketing (copy, strategy, design, etc…).

SOLUTION: THE HARPIA METHOD – A PROVEN FORMULA FOR SUCCESS

Deploying The Harpia Method For A Clear Marketing Strategy, Streamlined Operations, And Incredible Growth

The Harpia Method is a proven ecommerce scaling methodology we implement to ensure client success. This approach was applied to PosterFactory to help them achieve their growth goals.

  1. Foundation Track: Analyze the business, market, and avatars to develop a thorough ecommerce marketing plan with the Ecommerce Growth Blueprint.
  2. Growth Track: Architect a multi-channel advertising ecommerce strategy to acquire customers and increase brand awareness on Meta and Google.
  3. Maximization Track: Maximize customer value with email marketing automation and a robust content calendar to constantly engage their list using Klaviyo.

Harpia operates with a clearly defined three-step method that includes Strategy, Development, and Scale, and it was this approach that was applied with PosterFactory:

Component 1

THE ECOMMERCE GROWTH BLUEPRINT

Foundation Track

The first step was to understand the customer and the business. Harpia conducted a 2-day workshop with PosterFactory to design an 8-Step Ecommerce Growth Blueprint.

This blueprint included steps for awareness, engagement, subscription, conversion, excitement, ascension, advocation, and promotion.

Once the blueprint was complete, Harpia created a 90-day acceleration plan that included advertising and email marketing strategies to maximize lead generation, customer acquisition, and customer retention.

Group 39

ADVERTISING: ACQUISITION & AWARENESS

Growth Track

With the blueprint in hand, it was time to execute. Harpia leveraged Google, Facebook, and Instagram ads to raise awareness and acquire customers. By targeting the right audience with the right message, we doubled PosterFactory’s return on ad spend (ROAS) in the first month, allowing for quick scaling of the advertising efforts.

Group 40

EMAIL MARKETING: RETENTION & VALUE OPTIMIZATION

Maximization Track

“Whoever can spend the most to acquire a customer – WINS.” Dan Kennedy

With a strong customer acquisition strategy, Harpia shifted focus to maximizing customer value. We used Klaviyo to build an email list and communicate with customers, consistently educating their fanbase while automating essential customer journey stages and implementing high-converting popups.

A PROVEN ECOMMERCE GROWTH STRATEGY

Our Staggering Campaign Results

Before working with Harpia, we were doing 20-40 orders a day. Now we’re looking at maybe 100-150 orders a day.​

This success allowed the company’s founder to focus on expanding the warehouse and scaling operations without worrying about staying on top of the latest advertising strategies or managing email marketing production.

500%

Increase in Orders

8x

Return on Ad Spend

10x

Increase in Leads

PosterFactory Example 2
PosterFactory Example

Another Success Story 🎉

Harpia’s proven ecommerce growth strategy helped PosterFactory achieve a 5x increase in daily orders. By focusing on business fundamentals, such as validating the product and brand, knowing costs and margins, delivering a great customer experience, and having solid business and fulfillment operations, PosterFactory was able to treat their business like a business and not a hobby.

By partnering with an ecommerce growth agency like Harpia, businesses can achieve similar results.

ABOUT
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Harpia is an ecommerce growth agency merging human relationship psychology with intuitive technology. The Harpia Method has helped ecommerce stores skyrocket sales with an effective customer journey, sales funnel and kick-ass digital marketing strategies.

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Become the hero of your own ecommerce brand’s success.

Contact us to discuss how the Harpia Method can help you increase sales, average orders, and retention on your ecommerce store. ​

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