For a standout BFCM campaign, focus on email cultivation, website optimization, strategic offers, and long-term planning. Navigate the heights of BFCM with this concise overview. Learn how to master these areas and more in our ultimate guide.
Learn how the virus outbreak completely changed the way people shop, and how to market your ecommerce post COVID-19
Learn how to use our email marketing return path strategy to supercharge eCommerce’s customer-lifetime-value, while increasing brand loyalty and authority.
Sales funnels are, in essence, strategic marketing campaigns that have multiple steps. They are also known as conversion funnels and should be an essential part of your eCommerce customer journey. This article will introduce you to the most important eCommerce marketing strategy – Self-Liquidating Funnels.
Have you tried to grow your business using various marketing tactics but have not seen a remarkable impact? Without a focused strategy from the onset, your efforts may resemble what we at Harpia like to refer to as half-built bridges. What is a half-built bridge? It takes exceptional engineering, strong anchorage, and sound reinforcement to […]
This eCommerce growth formula will help you easily double, or triple, your growth potential. You’ll be surprised by how simple this formula is.
Your Customer is the Hero. Your Brand is the Guide. Most Marketing is a Money Rabbit Hole Let’s begin by discussing what’s wrong with most marketing efforts that don’t cut through the noise of all the other messages customers are being bombarded with daily. Quite frankly, they’re a waste of money. Often, the problem is […]
Want to generate buzz for a new product, but aren’t sure where to start? Look no further – the Product Launch Toolbox has everything you need. Launching a new product can be intimidating. If the launch fails, you’ve wasted your time, money, and energy. Want to make sure this doesn’t happen to you? Then you […]